Designating itself “the benchmark and driver of the B2B Gaming industry’s international growth”, ICE London annually attracts over 30,000 visitors from 150+ countries to the ExCeL Exhibition Centre for three days of sharing industry innovations, meeting current and prospective partners, exchanging ideas, and networking among industry peers.
In 2019, ECOMMPAY celebrated its fifth anniversary of exhibiting at the flagship industry event, exhibiting a wide array of proprietary payment technologies and tailored solutions to representatives from across the various gaming sectors. Between 5-7 February, the payment service provider and direct acquirer’s team of 23 payment experts took their positions at Stand N9-110, a stunning 208m2 construction featuring its own private bar and VIP lounge area.
Spearheaded by ECOMMPAY’s Head of UK/Western Europe Paul Marcantonio – a regular fixture at ICE London – the company’s efforts proved immensely rewarding.
“Though quieter compared with previous years,” he explains, “the calibre of visitors was higher.”
“Whereas previously I was often describing what we do, I noticed that this year, we were recognised. People were seeking us out specifically, so there was no need to introduce ECOMMPAY – they knew who we were.”
In terms of the most frequently asked questions, the entire team is in agreement: challenging markets.
“Most operators are interested in the solutions – both concerning pay-ins and payouts – that we have for challenging regions. However, they’re very open to striking a balance between European acquiring in exchange for support in the complicated markets,” Paul elaborates.
Business Development Manager Vladimir Polyakov also noted a tendency of operators to bemoan their limited IT resources, “many implied that the reason they approached us specifically was for the emphasis we have on technological infrastructure – our team of 150+ IT specialists has turned into one of our strongest assets!”
The experience at ICE London 2019, which all team members can attest to being a resounding success, will continue to inform and inspire ECOMMPAY’s strategy in the coming years.