Webinar recap: Click to Pay and the future of fast, simple checkout

In the fast-paced world of online retail, the checkout process can make or break a sale. Many businesses spend heavily to drive traffic to their checkout pages, but even a slight hiccup during payment can lead to abandoned carts and lost revenue. This week, Ecommpay hosted a webinar with Mark Schropfer from Mastercard, Govind Kumar from Galaxy Travel, and Head of Product Solutions at Ecommpay, Artur Zaremba, where they discussed how Click to Pay is transforming checkout experiences and giving businesses a smoother path to higher conversions.

Mastercard’s Mark Schropfer pointed out that traditional button-based payment options often introduce friction. Customers are required to manually select the correct card or payment method, which may sound trivial, but every extra step increases the risk of abandonment. This is where Click to Pay shines. By automatically recognising a consumer’s most recently used card, Click to Pay lets customers complete payments with a single click. Fewer steps mean a smoother experience, fewer drop-offs, and ultimately, more completed transactions.

Galaxy Travel’s Govind Kumar emphasised the power of data in optimising checkout. By tracking metrics like approval rates, checkout completion, and flow rates, merchants can make informed decisions about their payment setup. Since implementing Click to Pay, Galaxy Travel has seen a noticeable rise in approval rates and a decrease in card declines, with less manual intervention required. A big part of this success comes from network tokenization, which keeps sensitive card details out of merchants’ hands, improving both security and customer trust.

Unlike some digital wallets that are tied to a single device or browser, Click to Pay works consistently everywhere – whether customers are shopping on laptops, tablets, or smartphones. Mark highlighted that this inclusivity closes a gap left by traditional wallets and ensures a unified checkout experience for all users.

Tokenization does more than protect data – it simplifies lifecycle management. Cards that expire, get lost, or are replaced are automatically updated in the system, reducing false declines. Manual entry errors also drop, further boosting approval rates. Across Europe, merchants using Click to Pay have reported up to a 7% increase in approvals, with similar improvements in the UK and Ireland.

Govind shared that integrating Click to Pay with Ecommpay’s hosted payment page is both fast and cost-effective. Merchants can implement it within a few weeks, while cardholders can enroll easily via push provisioning or auto-enrollment through their banks. This seamless onboarding has led to rapid adoption, with tens of thousands of merchants already using Click to Pay across Europe, and growth expected to continue into 2026.

Currently, Click to Pay supports one-time payments, but recurring payment functionality is planned for early 2026. Additionally, the upcoming integration of PASCE biometric authentication will make checkout even more seamless and secure, aligning with consumer expectations.

Click to Pay is designed to coexist with other digital wallets, enhancing payment options rather than competing with them. By reducing friction, improving approval rates, and strengthening security, it addresses three key challenges for merchants: abandoned carts, low approval rates, and payment fraud. Backed by Ecommpay and the EMVCo standard, Click to Pay offers a modern, secure, and user-friendly payment experience for both merchants and consumers.

For more details, chat to the Ecommpay team or visit our Click to Pay page .