Case Study: ECOMMPAY Helps Yandex.Taxi Navigate the Payment Process in Europe, CIS, and Asia

Yandex.Taxi is a mobile application offering online ride-sharing services. As of January 2019, it is available in more than 300 large cities in Russia, Belarus, Moldova, Ukraine, Armenia, Georgia, Kyrgyzstan, Kazakhstan, Latvia, Lithuania, Serbia, Estonia, Uzbekistan, Israel, Finland and Ivory Coast. The company’s turnover in 2018 amounted to 19.2 billion rubles (266 million euros).

Yandex is one of the largest IT companies in Europe and Russia.

The international payment service provider and acquirer ECOMMPAY began its cooperation with Yandex.Taxi in 2018. The company provides Yandex.Taxi with a full range of services, from the technological capabilities to accept payments within the mobile application to legal support for global expansion.

The payment model’s adaptability ensures Yandex.Taxi can enter new countries easily, offering its cashless payment methods to users of their mobile app almost instantaneously.

Using ECOMMPAY’s payment infrastructure, Yandex.Taxi operates in Moldova, Estonia, Lithuania, Latvia, Serbia, Kyrgyzstan, Belarus, and Georgia, as well as in other countries under its Yango brand.

 

Challenges and objectives

Seeking to establish its online ride-sharing service within the markets of Europe, CIS, and Asia, Yandex.Taxi required an adaptable, convenient solution to accept payments from its customers.

ECOMMPAY’s objective was to develop a unified payment solution for rapid integration into the Yandex.Taxi app, enabling users to order rides and pay electronically. As Yandex.Taxi operates in multiple markets, the solution had to be uniform across all territories in which the online ride-sharing service has a presence, regardless of local currency or various legal requirements, to give consumers a sense of continuity, not to mention a clearly defined brand identity.

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Solutions and achievements

  • Easy scalability

    ECOMMPAY has developed a unified payment solution that is fully compliant with the current Yandex.Taxi payment model. The uniform payment process, regardless of location, increases user confidence in the service while maintaining brand identity.

  • Deadlines

    Whenever Yandex.Taxi expands into a new region, local customers are given the option to link their payment card to the application, paying for subsequent trips automatically.

    Expanding into a new country: from compliance checks to international payment system requirements to technical integration, the process takes up to two weeks.
  • Loyalty of passengers

    Streamlining the customer journey and improving user experience, ECOMMPAY offers the ability for passengers to register their card details within the mobile application of the respective ride-hailing service once and for that card to then be active in all territories in which the operator has a presence. No further confirmation of customer details will be required. The payment will immediately be processed in the local currency without any commission fees.

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