Ecommpay merchants using Click to Pay see early adopter uplift
E-commerce businesses report 7 percentage point uplift in approval rates.
Merchants working with inclusive global payments platform, Ecommpay, have reported an upward trend in approval rate for Click to Pay, outperforming card approval rates. Ecommpay rolled out Mastercard Click to Pay on its payment platform in July 2024. Over time approval rates have improved, reaching 75.18% in April 2026, 6.97 percentage points higher than the cards approval rate of 68.21%.
Designed to simplify the guest checkout, Click to Pay leverages user recognition, network tokenization and global interoperable standards to provide consumers with a seamless and more secure checkout. The solution is playing a critical role in reducing friction in the payment process, giving customers instant access to their preferred cards on any device and reducing checkout times by up to 50%.
On 14th May, experts from Mastercard and Ecommpay will host a free webinar to provide merchants with valuable insights into the uses and benefits of Click to Pay. Register at Less friction, more revenue: a practical guide to Click to Pay.
“We added Click to Pay to the Ecommpay platform to provide our merchant partners with more a streamlined payments journey. And our latest analysis clearly demonstrates the difference it is making,” commented Artur Zaremba, Head of Product Solutions Development, Ecommpay. “Every percentage point above that of card payments is revenue merchants couldn’t collect without Click to Pay.
“When we first rolled out the solution, we saw a 3 percentage point uplift compared to card approval rates. That figure has grown consistently since launch as adoption has accelerated.”
Ecommpay data from customer transactions in February and March 2026 showed that Click to Pay volumes grew by +20.8% in a single month, highlighting significant momentum in adoption. With the gap between Click to Pay and card approval rates growing month-on-month, it is structurally outperforming card-on-file, and the advantage is growing.
What is Click to Pay?
Click to Pay is a faster, simpler and more secure way to pay online, that many are likening to the roll-out of contactless payments which revolutionised in-store transactions more than a decade ago. Based on EMVCo standards, it is supported by the major card networks and provides fast and seamless payments across any device and browser. Click to Pay is embedded directly into the checkout flow, removing interruptions to the customer journey, as well as reducing opportunities for fraud through secure encryption. Intelligent recognition eliminates the need for customers to enter their card details or remember passwords, removing barriers to completing purchases and boosting conversions.
Registered customers can opt to use their saved Card on File credentials with the Ecommpay platform, saving valuable checkout time and reducing drop offs. Click to Pay brings the same benefit for guest shoppers, enabling tokenization of their card details, which can then be used across multiple merchant checkouts on any device or browser. To enrol their card in Click to Pay, a consumer can go to the card network’s website dedicated to sign-ups. They can enrol or add cards right when checking out with an online merchant that uses Click to Pay.
Visit Less friction, more revenue: a practical guide to Click to Pay to register for the Mastercard and Ecommpay free webinar on 14th May.