Click to Pay reduces abandonment rates for Ecommpay merchants across the UK and Europe

Since rolling out Mastercard Click to Pay on its payment platform in July 2024, Ecommpay merchants have reported significant uplift in checkout conversions. Designed to simplify the guest checkout, Click to Pay leverages user recognition, network tokenization and global interoperable standards to provide consumers with a seamless and more secure checkout.

Nine in ten Brits (94%)[1] – more than 50 million people – pulled the plug on online shopping sessions last year when they faced friction or unwelcome surprises at the checkout; 36 million of these (67%) were for reasons solved by Click to Pay. These hurdles include security concerns, lack of suitable payment options, or just not having the right card to hand.

“At Ecommpay we are committed to making payments simple and accessible to all shoppers, an ambition shared with Mastercard”, explained Roy Blokker, Head of Strategic Sales, Ecommpay. “With Click to Pay, our merchants now benefit from more streamlined payments for registered and new guest customers, within a secure and fully integrated payments platform.

“Since the initial launch we have rolled the solution out to a wide range of clients across multiple use-cases. And their customers are now experiencing the benefits of Click to Pay. Removing the need for passwords or manual card detail entry improves the customer experience, increases successful checkouts and boosts customer loyalty.” Commenting on the benefits of Click to Pay, Peter Stearn, Director at Wellbeing Escapes said: “At Wellbeing Escapes, one of our biggest challenges used to be chasing clients for their card details. Manual entry slowed us down and often required extra back-and-forth just to complete a single payment. With Click to Pay, that’s no longer an issue - clients can pay instantly from any device, which has been a real game-changer for our team. The integration was simple and seamless, even for complex bookings like multi-service or group trips.

“The biggest benefit has been time savings. On average, each transaction on our website now takes about 1.2 touches with Click to Pay, compared to two or more with manual entry. This frees our staff to focus on supporting clients rather than chasing payments. Looking ahead, we see digital tools like Click to Pay, and eventually AI, playing an even bigger role in how we attract and retain customers. For us, it’s about creating a seamless journey from the first booking to the final payment.”

Qasim Gulamhusein, Managing Director, Major Travel added: “At Major Travel, a growing share of our online bookings now use Click to Pay, and we’ve seen clear benefits since introducing it through Ecommpay. Customers appreciate the faster and more secure checkout experience, and we’ve recorded an improvement in approval rates and a reduction in payment drop-offs. The implementation was seamless, and Ecommpay’s ongoing support has been excellent. Click to Pay has become an integral part of our payment strategy as we continue to grow and expand into new markets, including the US.”

“Click to Pay is an important step in our journey to phase out manual card entry in favour of a one-click experience in Europe by 2030,” explained Darren Deal, Senior Vice President, FinTech, Government and Digital Partnerships at Mastercard. “Delivering this solution through partners such as Ecommpay, we are helping merchants make the online checkout experience simpler and more secure for their customers, reduce cart abandonment and increase approval rates.”

Ecommpay enables merchants to integrate Click to Pay into their checkout flow. Merchants can simply speak to their account manager for immediate integration.

On 17th November, experts from Mastercard and Ecommpay will host a free webinar to provide merchants with valuable insights into the uses and benefits of Click to Pay.
Register at Frictionless payments in 2025: What Click to Pay means for merchants

What is Click to Pay?

Click to Pay is a faster, simpler and more secure way to pay online, that many are likening to the roll-out of contactless payments which revolutionised in-store transactions more than a decade ago. Based on EMVCo standards, it is supported by the major card networks and provides fast and seamless payments across any device and browser. Click to Pay is embedded directly into the checkout flow, removing interruptions to the customer journey, as well as reducing fraud through secure encryption. Intelligent recognition eliminates the need for customers to enter their card details or remember passwords, removing barriers to completing purchases and boosting conversions. Registered customers can opt to use their saved Card on File credentials with the Ecommpay platform, saving valuable checkout time and reducing drop offs. Click to Pay brings the same benefit for guest shoppers, enabling tokenization of their card details, which can then be used across multiple merchant checkouts on any device or browser. To enrol their card in Click to Pay, a consumer can go to the card network’s website dedicated to sign-ups. They can enrol or add cards right when checking out with an online merchant that uses Click to Pay.