Ecommpay and Hyvä collaborate to tackle up to 70% cart abandonment rate

Addressing key checkout pain points, global inclusive payments platform, Ecommpay and e-commerce optimisation experts, Hyvä, have joined forces to help merchants deliver faster, more secure, conversion-driven customer experiences. The unique combination of Hyvä’s lightweight, high-performance Magento checkout with Ecommpay’s robust global payments platform, aims to deliver a better user experience and higher conversions, giving merchants a strategic advantage.

Industry research has shown merchants experience up to 70% cart abandonment, while Ecommpay insight has revealed most drop-offs occur at the critical payment stage. The Ecommpay and Hyvä partnership therefore aims to remove friction at the most critical part of the funnel, checkout and payments, with the aim of directly impacting merchant revenue.

Merchants can implement Hyvä Checkout with Ecommpay payments quickly and efficiently, with Ecommpay providing PCI DSS compliance, tools to help reduce fraud risk, and local/global payment coverage. As such, merchants can achieve a faster time to market, with the ability to scale confidently. Plus, both companies have strong Magento ecosystems, providing agencies, developers and merchants with trusted partners for ongoing innovation.

"Hyvä Checkout, combined with Ecommpay, is built for merchants who know cart abandonment doesn't have to be the norm," said Tom Ketels of Hyvä. "Ecommpay shares our commitment to better customer experiences. When you pair Hyvä's lightning-fast front-end with Ecommpay's flexible payment stack, conversions follow naturally. Hyvä makes Magento fast. Ecommpay makes checkout frictionless. Together, we're giving merchants what they actually need: a checkout that just works."

Another barrier overcome by the partnership is the limited range of payment methods that block international expansion for many merchants. Ecommpay’s range of more than 100 Alternative Payment Methods (APMs) ensures merchants have access to the most relevant APMs as well as card payments, in each region. With Hyvä and Ecommpay taking on the developmental burden, merchants are also spared the extensive resource requirements of the complex Magento customisations.

Rosanna Helm-Visscher, Head of Global Partnerships at Ecommpay added: “With performance, security and compliance all covered through one seamless integration, merchants can be confident that every checkout and every payment is handled by best-in-class Magento specialists. Our checkout provides merchants with faster load time for reduced abandonment and customisation which takes days instead of weeks. All these benefits are strengthened by Ecommpay’s advanced fraud protection and compliance support across applicable regional regulations, helping merchants remain secure and compliant without the usual internal resource requirements.”