Ecommpay has partnered with Mastercard to deliver Click to Pay for merchants across the UK and Europe

Ecommpay merchants are already benefiting from reduced fraud and higher approval rates for their Card on File payments by leveraging network tokens for both online and in-app payments. Merchants can now enjoy the same benefits for customers that use the guest checkout option, as their card details are tokenized at the checkout with Click to Pay without needing to enter card details or be redirected elsewhere to complete the purchase.

Click to Pay is an innovative payment solution, designed to simplify the guest checkout by eliminating the need for passwords and entering card details manually. It leverages user recognition, network tokenization and global interoperable standards to provide consumers with a seamless, more secure checkout.

Click to Pay is based on EMVCo standards. It is supported by the major card networks and provides fast and seamless payments across any device and browser.

By implementing Click to Pay, Mastercard estimates that merchants can increase approval rates by as much as 3% and reduce checkout times by up to 50%. It is embedded directly into the checkout flow, removing interruptions to the customer journey, as well as reducing fraud through secure encryption.

Intelligent recognition eliminates the need for customers to enter their card details or remember passwords, removing barriers to completing purchases and boosting conversions, while reducing customer complaints and chargebacks.

Fifty five percent of shoppers say checkout friction is frustrating enough for them to quit a purchase mid-process.*