Ecommpay becomes one of the early adopters to integrate new Apple Pay QR

Inclusive global payments platform, Ecommpay, is among the first payment providers globally to integrate Apple’s latest product enhancement, Apple Pay QR. The new functionality positions Ecommpay merchant clients at the forefront of payment innovation, giving them a significant competitive advantage in conversion optimisation.

Previously, with 70% of global users browsing on Windows devices and Apple Pay only working on Safari and Apple devices, there was a high likelihood of drop off by Apple Pay users at checkout. The new cross-platform Apple Pay QR solution enables customers to pay via the trusted and secure payment method on any device or browser, extending Apple Pay functionality to non-Apple devices.

The development is particularly significant for merchants who want to tap into the lucrative Apple user marketplace. Studies show that iOS users generate approximately two and half times higher revenue per user in travel and retail e-commerce than Android users, driven by higher average order values and repeat purchase frequency. And in mainstream retail, the use of the QR code capability is a strong bridge to the in-store experience.

“Integrating Apple Pay QR into the Ecommpay checkout path is opening payment capabilities to the entire digital landscape to deliver more convenience for Apple Pay users,” commented Arturs Zaremba, Head of Internal Payment Solutions Product Stream, Ecommpay. “With the strong conversion performance of Apple Pay transactions, opening this payment method to non-Apple devices will bring even greater success for forward-looking merchants.

“Eliminating device-based friction at checkout and providing such a familiar and trusted payment method also helps to reduce cart abandonment. We are delighted to be an early adopter of Apple Pay QR, helping our merchant clients provide their customers with access to a cutting-edge payment solution.”

Apple Pay QR is automatically activated for Ecommpay merchants, through the Payment Page, with no additional integration or development required. The payment method is fully compatible with all existing features and works alongside all current payment methods merchants offer to customers.

On non-Apple devices, customers browse as usual and select Apple Pay when ready to check out. The unique Apple Pay QR code will be displayed without the customer needing to enter their payment details into the non-Apple device; they can simply scan the QR code with their iPhone or iPad to finalise the payment. The solution is fully compatible with Apple Pay’s standard payment flow and Ecommpay’s payment platform, including currency choice functionality and the ‘Try Again’ feature for failed transactions.

Arturs Zaremba added: “With this exciting new payment innovation, we have made Apple Pay available to every customer, not just those using Apple devices. That means anyone can now benefit from the security, biometric authentication standards and secure tokenisation of payment details that comes with Apple Pay. Customers can checkout from any device or browser without sharing sensitive data, as this is all saved and processed through the Wallet app and Apple Pay servers.

“As one of the first major PSPs to integrate Apple Pay QR functionality, we are putting our merchant clients at the forefront of payment innovation and giving them a significant competitive advantage in conversion optimisation.”