Ecommpay launches free Accessibility Pack to help merchants boost website accessibility

With data showing that making a website more accessible can drive 23-24% more traffic[1], inclusive global payments platform, Ecommpay, has launched a free Accessibility Pack for merchants. A comprehensive resource designed to help build more inclusive businesses, the Accessibility Pack is based on Ecommpay’s own experience, providing practical, actionable steps to empower merchants to make thoughtful changes that could significantly enhance the end user experience.

Created as part of the ongoing inclusivity programme, Ecommpay for Good, the Ecommpay Accessibility Pack is a vital starting point for businesses looking to enhance their own digital accessibility and ensure their services are available to everyone. It offers a blend of essential guidelines, practical advice and valuable training opportunities.

"We understand that making a business fully accessible can feel like a big project, however, even small, thoughtful changes can make a profound difference," said Miranda McLean, Ecommpay Chief Marketing Officer. "We have learnt so much from our own accessibility and inclusivity journey, and this pack shares our vital learnings to help our merchant partners take those crucial first steps with confidence, fostering a more inclusive e-commerce ecosystem. At Ecommpay we are fully committed to continuing the conversation around accessibility in e-commerce and look forward to supporting merchants on this important journey."

The Ecommpay Accessibility Pack includes:

• Web Content Accessibility Guidelines (WCAG) 2.2 Overview: An introduction to the latest WCAG standards, which focus on making navigation and interaction more accessible. These guidelines benefit users with diverse disabilities and significantly improve overall user experience.
• Practical Tips for Creating an Accessible Website: Developed in collaboration with the Digital Accessibility Centre, this guide walks merchants through the basic steps of implementing best practices and guidelines for website accessibility.
• Free Accessibility Training from HSBC Innovation Banking: Access to HSBC’s free training courses, designed to help individuals ensure their websites, apps, and digital products are usable by everyone, particularly those with disabilities.
• Eden Chase Practical Guidance for Improvement: An accessibility audit checklist by disability inclusion champion, Cressida Stephenson, to identify key areas for improvement and provide simple yet impactful adjustments to support neurodivergent employees.
• Eden Chase Inclusive Hiring Toolkit: A resource that addresses hidden barriers in hiring processes, such as unintentionally exclusive job descriptions and inaccessible application systems, aiming to attract and retain neurodivergent and disabled talent.
• 2025 Update from LSB on Deaf Accessibility: An overview of the Lending Standards Board's (LSB) annual update on the availability of accessibility tools and services for deaf or hard of hearing individuals across the UK’s financial services sector.