Visa Instalments land on the Ecommpay platform

Ecommpay, the inclusive global payments platform, has been quick to embrace Visa Instalments, partnering with Visa to offer the service to its merchant customers. Newly integrated onto the Ecommpay platform, Visa Instalments enables merchants to offer consumers the facility to split their purchase amounts into convenient, fixed payments over time using their existing eligible Visa credit cards which have already been subject to affordability checks.

Crucially, because payment is taken from an existing Visa card, customers can complete their purchase without applying for a new credit line, eliminating extra steps and credit checks, for faster checkout and increased approval. Visa notifies the issuing banks to approve the credit without the need for a new application, ensuring the customer stays on the merchant’s checkout page.

As Artur Gocs, Chief Operational Officer, Ecommpay explained, this new integration will be particularly valuable for merchants operating in high value sectors such as travel, furniture and luxury goods. “Instalment solutions are now very much part of the payment choices e-commerce merchants can offer to their customers. However, for higher value transactions there is still the potential for delay while credit checks are carried out. The difference with Visa Instalments is that credit lines are already established for Visa credit card holders which enables a faster checkout. Plus the familiarity of the Visa name gives customers confidence that their payments and personal details are secure.

“By implementing Visa Instalments directly through Ecommpay’s new branded hosted payment page, merchants have immediate access to embedded finance capabilities. And, available as a virtually no-code solution, the instalments option can be enabled by us in just a few clicks for merchants already using our card payment integration.”

The new integration will offer merchants a seamless and secure way for eligible customers to manage their finances while making purchases, ultimately driving higher conversion rates and increasing average order values for merchants. By enabling customers to spread the cost of their purchases, during the checkout journey, merchants can make larger ticket items more accessible and attract a wider customer base.

Importantly, customers will be able to split qualifying purchases into predictable, equal payments over a defined period, potentially interest-free or at a low cost, offering greater financial flexibility. Thanks to the collaboration with Visa, customers who choose to use this solution will experience a secure and familiar payment journey, enabling merchants to increase customer loyalty as well as attracting new customers.

“By integrating Visa Instalments, we have further strengthened our comprehensive suite of payment solutions, empowering merchants to tap into the rapidly growing Buy Now Pay Later (BNPL) market, which currently accounts for 5% of all online payments and is experiencing significant growth” concluded Artur Gocs. “Merchants can optimise their checkout process and enhance their overall customer experience, in many cases in just a few clicks.”