Cards have a very strong presence in North America. Both online and offline, credit cards are the most common payment method in Canada and the United States, with debit cards the second most popular method in the latter country. Baby Boomers and Generation X typically possess more than one credit card, attracted by the reward schemes.
However, there is a high likelihood that card dominance is soon to fall into decline: the presence of a wide range of alternative payment methods and the popularity of mobile rather than desktop will damage the market share currently held by cards. By 2020, mobile payments, one-touch payments, e-Wallets, and bank transfers are projected to grow as Millennials rely more and more on mobile phones for online shopping.