Do your customers really care about donations at checkout?
65% of UK shoppers say they would favour brands that support causes – but are you making it easy for them to give?
Today’s shoppers buy values, not just products. From climate action to charity support, the brands that show they care are winning loyalty and revenue.
This exclusive IMRG & Ecommpay report reveals:
- Why 53% of shoppers prefer donating at checkout and how to make it frictionless
- Which eco-friendly actions actually influence purchases (hint: packaging matters more than you think)
- How to boost donations with round-ups, matched gifts, and real impact stories
If you’re in payments, marketing, UX, or driving customer experience, this is your playbook to turning purpose into profit.
Get the insights
Unlock the report to see what your customers care about - and how to make it pay off.
Fill in the form to download the report
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