Sustainability & social impact in e-commerce
The consumer shift you can’t afford to ignore
New research from IMRG & Ecommpay
Today’s consumers aren’t just buying products, they’re buying into values.
From climate concerns to charitable causes, your customers want to support brands that stand for something and they’re willing to spend more to do it.
This exclusive report reveals what matters most to UK shoppers when it comes to sustainability and social impact – plus how you can turn those insights into commercial gains.
With nearly 65% of consumers saying they’d favour brands that support causes, this isn’t just a feel-good trend, it’s a strategic advantage.
Ready to find out what they really want – and how to deliver it?
Why you need this report
- How many of your customers actually notice your sustainability efforts and how to make sure they do
- Why 53% prefer donating at checkout and what makes that moment seamless
- How to increase donations by showing real impact (with stats to prove it)
- Which eco-friendly actions influence purchasing decisions (spoiler: packaging matters more than you think)
- How smart donation options – like round-ups and matched gifts – can drive deeper engagement
Who should read this?
If you're shaping customer experience, driving conversions, or building brand trust, whether in payments, marketing, UX, or sustainability, this is your shortcut to purpose-led growth.