eCommerce Checkouts: UK Retailers Reveal Their Checkout Strategy and Performance

Survey-based research

What will you learn from this data-driven research?

This report from IMRG and Ecommpay, has revealed the key checkout changes that could boost conversion rates. While the average conversion rate stands at 58%, there is a significant distance between rates for single-page (61%) and multi-page checkouts (56%) as well as between guest shoppers (52%) and registered customers (64%).

With 59% of orders placed by guest customers, improving the guest checkout experience could considerably improve overall conversions.

In this research, you’ll discover:

Conversion rate: 58% (multi-page), 61% (single-page)
Credit/Debit cards account for half of revenue; the rest comes from alternative payment methods
Higher conversion rates with more Express Checkout options
Only half of retailers offer localized payment options
Customers typically drop off after 90% of the checkout time

Who should read this research?

If you’re a merchant looking to boost conversion rates with proven solutions that will drive results, this report is for you.

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