Ecommpay streamlines Italian market entry for e-commerce merchants

Helping e-commerce merchants provide Italian consumers with their preferred payment methods, inclusive global payments platform, Ecommpay, is providing access to the most popular local and global payment methods in the region. In addition to acquiring and credit card payments, seamless integration is available with popular payment methods, Satispay, MyBank, and BANCOMAT Pay.

This comprehensive suite of Alternative Payment Methods (APMs) and e-wallets tailored to the Italian market, alongside traditional card and bank transfer payment options, delivers enhanced support for e-commerce merchants expanding into Italy. Ecommpay research has shown that lack of payment choice, and particularly lack of recognised local payment methods, is a key reason for basket abandonment on e-commerce sites. Its innovative and market-leading dynamic payment choice functionality increases acceptance rates by 2-3%. Adding recognised Italian payment methods should, therefore, significantly enhance merchant sales performance. The addition of alternative payment methods alongside credit cards also delivers cost savings for merchants.

With nearly a fifth of all online purchases by Italians made from international merchants, the market offers huge potential for e-commerce businesses. B2C e-commerce in the region is worth $51 billion, with Italian e-commerce customers spending an average of $1,007 per year. And, according to market data, 69% of e-commerce purchases in Italy are made using alternative digital payment methods. E-wallets are the most popular e-commerce payment method, accounting for 35% of online transactions, while cards represent 31%. Furthermore, 40% of online purchases are made via mobile devices.

“Italy’s e-commerce landscape is dynamic and growing, presenting significant potential for international merchants,” said Rosanna Helm-Visscher, Global Head of Partnerships, Ecommpay. “By offering a diverse range of payment options, including popular local payment methods Satispay, Mybank and Bancomat, and global e-wallets, we are empowering businesses to create a seamless and localised checkout experience, ultimately driving higher conversion rates and fostering customer loyalty.”

Ecommpay’s robust platform ensures a smooth and efficient transaction process, enabling merchants to capitalise on the increasing trend of mobile commerce. And with 160 languages available globally, merchants operating in Italy also have the facility to display payments pages in the local language based on customer IP addresses and by reading the main language on their device.