Payment Methods in Europe
It is safe to say that Europe is a mature region in regards to online payments. The Euro is used as the national currency in 19 out of 28 member states, and SEPA has become an established pan-European method for transferring funds.
Despite debit and credit cards retaining their position as the most popular, preferred payment method across the majority of European countries, the market continues diversifying in terms of local alternatives: ELV, Sofort, and Giropay in Germany; iDEAL in the Benelux region; and additional systems in other countries. Merchants hoping to expand their operations into additional markets must familiarise themselves with the extensive payment options preferred by local audiences.